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Comtrade Gaming provides technology solutions that are based on the comprehensive portfolio of gaming platforms combined with tailored customisation and operational support services.
For the online gaming industry, our flagship product is iCore, the Enterprise Gaming Platform, a content and channel independent platform. It is designed for premium operators that require effective management of player lifecycle activity across all channels and easily integrate best of breed products from any 3rd party provider. It delivers transparency in a complex gaming environment, thus simplifying the entire operation.
The basic promise of iCore is the empowerment of an operator to deliver an excellent customer experience and enable real-time rewards and actions based on informed business decisions – both operationally and strategically.
It is able to create a cohesive environment and a single customer view across multiple brands, channels and products. This is accomplished by deploying a single central e-Wallet which is a key driver for responsive bonusing, loyalty, promotions, and customer service. The additional benefit is the granularity of data it captures, resulting in very rich segmentation, in-depth reporting and business intelligence.
This ensures advanced player engagement features such as:
- Managing cross-channel and cross-product promotions thus having an overview of the player’s activity preferences and as a result deeper intimacy with the players.
- Personalized bonusing, game offering and suggestion engine, universal free spins and leaderboards
iCore has been developed based on Comtrade Gaming open innovation approach where we innovate together with our clients in order for the product to deliver meaningful experience, added value and ensure competitive advantage.